LFA ~ the Lexus concept sportscar

I’ve been shooting the LFA Lexus promotional materials recently. From special invitations to the exclusive bashes held bi-coastally for the buyers, to their business cards and exceptionally cool envelopes. The textured envelopes are a plastic material that is to appear like the ‘carbon fiber body’ of the car. If you haven’t heard about this limited production ‘concept’ car, you might not, at least in the near future. Production is scheduled to begin in December 2010, delivery thereafter, and the general public of larger cities will be seeing one or two around your midst in 2011. The Lexus LFA is a two seat concept sports car, racing prototype, and its in a limited production run of 500. I’m told all of the run has been pre-sold. The production Lexus LFA features a new V10 engine and a carbon fiber-reinforced polymer (CFRP) body. The use of CFRP materials, which account for 65 percent of the LFA’s body composition by mass, is to reduce overall weight for improved performance. The LFA has an estimated base price of $ 350,000-375,000, but if you’d like all the bells and whistles I’m told the price can go up to $ 500,000. I’m also told that Lexus is loosing money on each and every one of these cars. When I heard that, I felt sorry for Lexus. After all of the effort, engineering, survey marketing, man hours, design refining, tooling, testing, setting up a factory production floor, etc… they won’t make a dime. But even so, its a beautiful car and the project does have brand identity value. I certainly have a new level of respect for this engineering feat of magnitude.

LFA Roadster by Lexus USA

photo credit by Lexus USA

LFA Roadster by Lexus USAphoto credit by Lexus USA

…..and some of the LFA promo materials, the invitations, the business cards, the ultra cool envelopes….





Pressman Printing, the making of their blog site

and shooting their materials. I’ve been busy making my boyfriends offset printing business a new site blog. Its still in its infancy, but I’ve learned so much about SEO/SEM that he’s on page one # 7 of Google searches for, ‘Los Angeles Offset Printers’. Thats a great acknowledgment to me, as I just bought his domain and hosting space on Dec. 29th, 2009. So within two weeks he was already # 7. I’m so excited to see that my efforts and knowledge about this area can make a huge difference in a field that isn’t nearly as SEO competitive as ‘Wedding Photography’. My plans for it include a ‘Smarticles’ area where we’ll post an article on each subject, so for example, the graphic design team is working on their article, and the embossing/ foil stamping manager is working on that article, etc… I’m hoping that the articles will be of value to people in gaining a bit more understanding of what the range of possibilities are to their promotional needs.

Maria’s Headshots in Griffith Park

Maria might look a bit familiar as she was a child movie star/ TV actress. Now she’s all grown up and in need of current headshots. With an impressive resume including 2 feature films, Maria is sure to impress lots of Hollywood creatives. Personable, gorgeous, vivacious, card carrying SAG member, a verbatim memory for text, and a sharp intellect, what more can a Director/ Producer ask for? We LOVE Maria. Go Maria!

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Muckenthaler Cultural Center Wedding Pictures

The Muckenthaler is a beautiful large estate with a Mansion and beautiful surrounding gardens. This was my first time to the Muck, as the locals call it, and its just lovely. Stella and Chris were married in the garden area under the Pergola with wonderful Sunny So Cal weather. The Muck has an interesting history as it was a private residence and was donated to Fullerton as an Art Gallery and as a general use facility.