LFA ~ the Lexus concept sportscar

I’ve been shooting the LFA Lexus promotional materials recently. From special invitations to the exclusive bashes held bi-coastally for the buyers, to their business cards and exceptionally cool envelopes. The textured envelopes are a plastic material that is to appear like the ‘carbon fiber body’ of the car. If you haven’t heard about this limited production ‘concept’ car, you might not, at least in the near future. Production is scheduled to begin in December 2010, delivery thereafter, and the general public of larger cities will be seeing one or two around your midst in 2011. The Lexus LFA is a two seat concept sports car, racing prototype, and its in a limited production run of 500. I’m told all of the run has been pre-sold. The production Lexus LFA features a new V10 engine and a carbon fiber-reinforced polymer (CFRP) body. The use of CFRP materials, which account for 65 percent of the LFA’s body composition by mass, is to reduce overall weight for improved performance. The LFA has an estimated base price of $ 350,000-375,000, but if you’d like all the bells and whistles I’m told the price can go up to $ 500,000. I’m also told that Lexus is loosing money on each and every one of these cars. When I heard that, I felt sorry for Lexus. After all of the effort, engineering, survey marketing, man hours, design refining, tooling, testing, setting up a factory production floor, etc… they won’t make a dime. But even so, its a beautiful car and the project does have brand identity value. I certainly have a new level of respect for this engineering feat of magnitude.

LFA Roadster by Lexus USA

photo credit by Lexus USA

LFA Roadster by Lexus USAphoto credit by Lexus USA

…..and some of the LFA promo materials, the invitations, the business cards, the ultra cool envelopes….